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Did you know ONE in TWO adults develop osteoarthritis of the knee during their lives?   LEARN MORE
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Marketing and Recruitment

Our population of patient volunteers is crucial to our ability to meet the needs of the sponsors.

For each trial, we develop an enrollment strategy to streamline our recruitment process. We have full-time recruiters who interface with the volunteers daily, and supervisors who are responsible for overseeing the initiatives for facilitating and tracking recruitment.

We use a combination of traditional marketing and online marketing to reach the maximum number of patients. Common methods we utilize are: TV and newspaper ads, local outreach, social media advertising, Google Adwords advertising, and email marketing. In addition, we have developed mechanisms for EHR data mining of our affiliate sites based on the criteria of the trials.

We’ve found that by building a bond with those in our community, we are able to foster constructive relationships. Here are a few different ways we participate and assist those within our community:

  • Monthly, free diabetes education seminars at our facility
  • Outreach at churches, daycare centers, senior centers, and assisted living facilities
  • Frequent talks in the community about clinical trials and educational talks about specific conditions
  • Outreach to many associations in the area: Alzheimer’s Association, COPD, and more
  • Participation in charity walks
  • Free health screenings at our facility: A1C testing, memory testing, and more

Regional Demographics

Chase Medical Research emphasizes building medical relationships in our community. Our relationship building with these key partners (physicians and volunteers) allows us access to over 35,000 patients within 10-15 miles of our main location.

Our main location in the City of Waterbury, CT provides us with major interstate highway access and has a catchment area of 300,000 people.  The area has a diverse ethnic population, two hospitals within two miles of our facility, multiple colleges and universities (University of CT branch, Quinnipiac University, Post University, Naugatuck Valley Community College, & Tunxis Community College).

Given the travel patterns in the area, we have established a satellite location for patient convenience in Thomaston, CT.  We are 45-50 minutes from Bradley International Airport outside of Hartford, CT, and 2 hours from JFK International Airport in New York City, NY.

Our Recruitment Success

For each study we develop recruitment plans and recognize the importance of flexibility to achieve our goals.

Sample Enrollment Numbers for 2014 Trials:

  • 72 Diabetic/Cardiovascular Risk
  • 45 Obesity with Cardiovascular Events
  • 37 Weight Loss Device
  • 60 Osteoarthritis of Knee (and still enrolling)
  • 40 Diabetic/Recent Cardiovascular Event
  • 26 Osteoarthritis of Hip (Add-on Site)

Need more information?

Don’t hesitate to contact us with any questions you may have about our capabilities, facilities, or staff. It’s difficult to list everything we have done, so if you don’t see something, please use the form below to contact us!